Williams Automotive Group Taps Calise Partners to Provide Integrated Marketing Services
Dallas-based Calise Partners has been named the agency of record for Williams Automotive Group in Florida, which operates Wesley Chapel Toyota, Wesley Chapel Honda, Tampa Honda and the soon-to-open Lexus of Wesley Chapel.
The marketing agency behind AdScience®, the data management platform that uses a proprietary analytics process to provide unprecedented intelligence into digital and traditional cross-channel media optimizations, was selected by Williams Automotive Group after a competitive agency review.
“Calise Partners presented a compelling case for how our digital and traditional marketing efforts can work together to reach the right buyers,” said John Williams, chairman of Williams Automotive Group. “The agency’s track record of success in attributing those efforts to accurately measure and steer campaigns made them a clear choice.”
Calise will provide advertising with a special focus on digital marketing support to Williams by leveraging the insight AdScience® gives into the customer, consolidating the customer record to better tailor messages and best points of contact to customer behavior and expected action.
“We chose Calise based largely on their ability to not only manage our marketing activities for all of our brands across all channels, but to also adapt our digital efforts to help convert each customer for the brand that best suits them,” added Michael Speigl, vice president of Williams Automotive Group. “Our goal was to find a way to market across our group of dealerships as intelligently as possible, which is why AdScience really appealed to us.”
Established as Southeast Automotive Group in 2000, Williams Automotive Group also plans to open Lexus of Wesley Chapel, a 60,000-square-foot dealership on eight acres adjacent to its existing Wesley Chapel Toyota, later this year. Williams competed against nearly 130 dealers nationwide who sought to win the coveted Lexus dealership, the first new Lexus dealership opening in the U.S. in 12 years.
“Our partnership with Williams Automotive Group demonstrates how AdScience spans multiple industries to provide valuable leads,” said Taylor Calise, chief operating officer of Calise Partners. “Williams Automotive Group reaches a wide range of customers at its existing locations, and will expand that to also include a new audience with Lexus of Wesley Chapel. We’re eager to drive the right customers to their growing family of dealerships with the right mix of media, messages and accurate measurement.
ABOUT CALISE PARTNERS
Calise Partners is the integrated marketing agency that has Advertising Down to a Science™. Our powerful AdScience® Data Management Platform maintains a single source of truth for our clients’ data allowing for unparalleled optimization of the marketing programs that are most effective in generating new customers. Headquartered in Dallas, TX, Calise Partners provides comprehensive marketing, creative, advertising, paid and social media, public relations and database marketing services.
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