Search Engine Optimization

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Technical optimization

Complex websites with geographically diverse locations require that the site is built according to best practices. The foundation to any content development for Search Engine Optimization starts with a technical build to follow Schema.Org, page performance, security, and valid website markup.

Directory management

As part of each of our Local Search Engine Optimization programs, integrations with over 100 platforms including Google My Business, Alexa, and Yellow Pages are included as part of standard optimization services.

Local content

All content generated supports both national and local site rankings. When coupled with Paid Search, our clients can dominate the Search Engine Results Page.

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Meaningful organic traffic

All traffic is not the same. Driving qualified, organic traffic to content is the determining factor between a successful organic strategy and one that comes up short. After all, how does increased web traffic, but decreased conversion rates drive new customer growth?

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Measurable performance

Our team integrates with the leading Search Engine Optimization tools, From Google Search Console, to external monitoring such a SEMRush, we manage a wide range of customized search reporting. Most importantly, AdScience® allows us to blend Paid Search results with Organic Search results for a holistic view of search performance.

What Our Customers Say

The Calise team immersed itself in our business…they were able to make smart, strategic recommendations that drove results because they knew the business so well. They are true partners.

Kim Hennig
FMR Chief Marketing Officer

Calise Partners has been an integral partner to Service Experts Heating & Air Conditioning since 2004. During that time, they have consistently demonstrated excellent creative talent and digital expertise, all backed by insightful consumer analytics.

Dave Moody
Director of Marketing

There are a lot of companies that understand brand development. What makes Calise Partners stand out is their understanding of how to use advertising to truly generate leads and measurable results. They are continually innovating ways to improve results and solve issues.

David Hicks
Co-President

Our technology partners

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