With AdScience®, we are able to quantify the prospects that received a direct mail piece, but converted online. The visualization of this interrelationship has been a breakthrough at quantifying the impact that a traditional medium like mail has had on online conversions.
We have direct access to hundreds of millions of property and consumer records across the country. AdScience® enables us to create customer lookalike audiences and convert these prospects into customers at unprecedented rates.
AdScience® allows us to easily visualize the most productive geography, frequency and other important data needed to optimize toward conversions.
By tracking household mail delivery, AdScience® can quantify the customer conversions generated by mail, but also quantify the customer journey from mail to an online conversion.
By integrating USPS IMb Tracing® data into AdScience®, we are able to manipulate our bidding strategies for paid search and programmatic display toward conversions while mail is present in-market.
The Calise team immersed itself in our business…they were able to make smart, strategic recommendations that drove results because they knew the business so well. They are true partners.
Calise Partners has been an integral partner to Service Experts Heating & Air Conditioning since 2004. During that time, they have consistently demonstrated excellent creative talent and digital expertise, all backed by insightful consumer analytics.
There are a lot of companies that understand brand development. What makes Calise Partners stand out is their understanding of how to use advertising to truly generate leads and measurable results. They are continually innovating ways to improve results and solve issues.