Science Provides Answers to CMOs Biggest Concerns

When asked what keeps them up at night, CMOs shared very similar concerns: They’re worried about customer engagement, staying ahead of the technology curve, demonstrating ROI, and staying on strategy.

These valid concerns are all addressed by the application of Advertising Science™ through the AdScience® platform. Here’s how.

Concern #1. Creating sustainable and engaging customer relationships and improving the customer experience.

Through the AdScience platform, CMOs have access to the ultimate customer profile. The AdScience platform collects and aggregates both structured and unstructured data for the most robust customer profile possible. It then uses demographic, brand affinity, and customer intent data to garner new insights into the CMO’s customer base. With AdScience, CMOs dramatically improve customer engagement and loyalty, increasing revenue over time. And with this robust profile of high-value customers, new prospects are targeted that look just like the high-value customers, delivering the most cost-effective new customer possible.

Concern #2. Staying ahead and taking advantage of the digital technology trends (social, mobile).

One of the real challenges with taking advantage of emerging technology is being able to validate their effectiveness in the marketplace. AdScience provides CMOs with unparalleled results tracking. Unlike any other technology, AdScience measures the interrelationships of each media channel (both online and offline – social and mobile) and its overall impact on the cost per lead and conversion to a customer. This takes the guesswork out of testing new campaigns, technologies and marketing platforms.

Concern #3. Ability to demonstrate marketing ROI.

Because AdScience provides the most powerful results tracking tool available, CMOs can know the exact impact of every dollar they spend. By aggregating all spend information into the AdScience platform, CMOs can visualize the results of every dollar spent for every campaign. Having access to this powerful data visualization tool leads to smarter decisions and optimized marketing programs. And with detailed reports supported by easy-to-understand visualizations of the data, CMOs can easily demonstrate ROI to the rest of their organization.

Concern #4. Aligning marketing with the overall business strategy.

Staying on strategy has never been easier, thanks to AdScience. Because of AdScience’s ability to track the performance of every aspect of a CMO’s marketing program, it keeps marketing campaign performance accountable to the objectives set in the business strategy. By focusing on success metrics for everything, the CMO is able to tighten the connection between the business strategy and the marketing programs that support it. And what could be more on-strategy for any company than delivering more profits? That’s where AdScience really delivers:

  • More profitable customer acquisition through optimized campaigns
  • Visualize the results of every dollar spent for every campaign
  • Aggregate all spend data and maximize your budgets
  • Increase revenue over time
  • Deliver the highest lifetime customer revenue possible
  • See the performance of your marketing dollars in real time
  • Make marketing decisions based on scientific certainty

What is AdScience?

Advertising Science™ is the “intellectual and technological activity that organizes knowledge in the form of testable explanations and predictions about the efficacy of advertising.”

AdScience is Advertising Science in action. The AdScience platform is the powerful data management system that profiles current customer data to more profitably mine new customers for our clients.

With AdScience, we’ve taken the mystery out of advertising.

Learn how you can find more new customers by combining all your available marketing data sources. Check out our whitepaper, “Finding new customers in a data haystack”.

Learn more about AdScience here.

See how AdScience increased leads by 32% in this case study.

You might also be interested in this article: Data is the New Don Draper.

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