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The Physics of Integrated Advertising

A recent Avidan Strategies survey presented by the Association of National Advertisers indicated that 74% of clients ranked Integrated Advertising Communications as the most important thing that
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How Anthropology Will Change the Way You Think…

If you want to know what your customers think, take a cultural anthropological approach. Enter into their world and learn directly from them.
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More Leads, More Home Runs – Marketing is…

As Spring baseball is in full swing, we got to thinking how the close rate as a percentage of leads or sales calls is analogous to the batting average in baseball as the number of hits divided by at
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Calise Partners Sets Sail With Dallas Boat Show

DALLAS (Oct. 9, 2012) -- Show Management Professionals, Ltd, the company responsible for two highly popular Dallas consumer shows, has announced Calise Partners as its new full-service agency of
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Calise Partners Adds Taco Bueno to Its Plate

DALLAS (April 10, 2012) – Calise Partners, an integrated branding agency, has been named Creative Agency of Record for Irving-based Taco Bueno after an invitation-only RFP that began in January.
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Calise Partners Launches AdVestors

Dallas, TX (August 1, 2011) —  Calise Partners has just announced a marketing services agreement with HomeVestors of America, the “We Buy Ugly Houses®” company.  The new entity named
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