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Science Provides Answers to CMOs Biggest Concerns

When asked what keeps them up at night, CMOs shared very similar concerns:
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Advertising Science™ provides the framework for results

™Marketers are under increasing pressure to justify every dollar spent by connecting the marketing investment to revenue generated.
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Calise Partners’ New AdScience® Platform Takes the Mystery…

DALLAS (July 20, 2015) – Has the age-old marketing question been answered? “Is my advertising working?” Calise Partners takes the mystery out of advertising and debuts a powerful new data
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Mobile Apps Can Make You Money

It is amazing how much we rely on mobile apps every day. There are several out there that will help you send money. 
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The Science Behind Creative Advertising

Creative advertising and science? Some believe these make for strange bedfellows. Wrong. 
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Breaking News And Your Brand’s Big Break

Heading into the summer months, baseball, beaches and barbecues tend to be top of mind. Government regulations and energy efficiency requirements – not so much.
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The Backwards Brain of Integrated Marketing

In this YouTube video The Backwards Bike, they refer to the old saying “It’s as simple as riding a bike”. In the video, they made one slight modification to the mechanics of the bicycle and it
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Data is the new Don Draper

Boy, that Don Draper is sexy. He is the face of what was a very sexy business right through the ‘70’s. The business was sexy because agencies were a breeding ground for big ideas that made a
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