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Back to the Future: Work Like It’s 1985…

Remember what it was like working in advertising 30 years ago? We do. Stats. Typesetting. Contact sheets. Polaroids. Rubylith. Actual cutting and pasting. Fed Ex every night.
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The Best Practices of Social Marketing

The 130-year-old Dallas Morning News recently announced a move to hire more digital journalists who are skilled at social marketing. One of the new hires’ primary tasks isn’t just getting the
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Calise Partners appoints Mike Heronime as Executive Creative…

DALLAS (October 6, 2015) – Calise Partners, LLC, the Integrated Marketing Agency that has Advertising Down to a Science™, announces Mike Heronime joins the firm as Executive Creative Director.
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Calise Partners Among Dallas Business Journals 2015 Top…

DALLAS (September 15, 2015) – Calise Partners, a Dallas-based integrated marketing agency, earns a top 10 spot on the 2015 list of the leading advertising and marketing firms in North Texas.
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Data May Be Giving Marketers More Problems Than…

Nothing is ever simple or easy these days. Like a double-edged sword, the new wealth of marketing data cuts both ways.
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Five Trusted Tricks to Boost Public Relations Results

No matter how large or small a role public relations plays in marketing your business, there are five things that almost any CMO can do to get better public relations results from your public
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Scientific certainty leaves no room for “we think”…

“We think this campaign will be great.” You’ve heard it before. Promises based on gut feelings. Instincts. Years of experience. And when the campaign fails? “Not sure.” “A lot of factors
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Look at a Blogger and See a Journalist

To blog or not to blog? There is no question! Lately, you hear as much about bloggers as you do about traditional media when it comes to securing publicity to showcase your product or service.And
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