“We think this campaign will be great.” You’ve heard it before. Promises based on gut feelings. Instincts. Years of experience. And when the campaign fails? “Not sure.” “A lot of factors involved.” “No explanation.” “It worked before.” Comical.
DALLAS(July 20, 2015) – Has the age-old marketing question been answered? “Is my advertising working?” Calise Partners takes the mystery out of advertising and debuts a powerful new data management platform that makes the answer clear for every dollar spent on a marketing campaign.
In this YouTube video The Backwards Bike, they refer to the old saying “It’s as simple as riding a bike”. In the video, they made one slight modification to the mechanics of the bicycle and it took months of training for the brain to map over the way that we leaned how to ride a bike as a kid.
Boy, that Don Draper is sexy.
He is the face of what was a very sexy business right through the ‘70’s. The business was sexy because agencies were a breeding ground for big ideas that made a big difference in a client’s business. Unfortunately, the 80’s and 90’s brought commoditization to the Agency business.
A recent Avidan Strategies survey presented by the Association of National Advertisers indicated that 74% of clients ranked Integrated Advertising Communications as the most important thing that agencies offer. Sixty-one percent of clients said the failure to integrate a holistic approach was their main reason for frustration.
As Spring baseball is in full swing, we got to thinking how the close rate as a percentage of leads or sales calls is analogous to the batting average in baseball as the number of hits divided by at bats. The more times you are at bat, the more chances you have to improve your skills.
DALLAS (Oct. 9, 2012) -- Show Management Professionals, Ltd, the company responsible for two highly popular Dallas consumer shows, has announced Calise Partners as its new full-service agency of record. Show Management Professionals operates the Dallas International Boat Show, which has been held for more than 50 years, and the Ultimate Boat, Sport and Outdoor Show.
"We are excited about the new opportunities in our future with Calise Partners," said Michael Ellesberry, president of the Dallas Boat Show. "We wanted one agency that could handle all of our marketing communications needs and be a true strategic partner, and it is a perfect fit."
DALLAS (April 10, 2012) – Calise Partners, an integrated branding agency, has been named Creative Agency of Record for Irving-based Taco Bueno after an invitation-only RFP that began in January. Kelly Scott Madison in Chicago was selected for media duties. The review was led by the Dallas-based consulting firm Mitchell&McCue.
Dallas, TX (August 1, 2011) — Calise Partners has just announced a marketing services agreement with HomeVestors of America, the “We Buy Ugly Houses®” company. The new entity named AdVestorsSM, will provide marketing and media services to the 170+ HomeVestors® franchisees throughout the United States. AdVestorsSM will manage over $4 million in billing across various media channels.