We’ve heard clients say of their Pay-Per-Click (PPC) agencies, “PPC is like a vending machine with blacked out glass. You put money in the top and hope that a qualified lead will come out.” But the truth is, PPC advertising produces a lot of data. For a deeper understanding of PPC ad performance, you have to consider other factors such as the impact other media have on search behavior. Or the time of day or days of the week when PPC ad performance peaks and subsides.
Understanding the behavior and motivation of your current customers can help you more profitably mine for new customers. The more you know about their customer journey, the more new customers you’ll attract.
Integrated marketing, in its purest form, is the coupling of various marketing channels together, leveraging the individual benefits of each one. And when combined together, those channels deliver a more profound impact than if used individually.
If you work with a marketing consultant or media agency, it’s very possible that you may not own the raw customer data produced by their efforts. And that could be a real big data problem. Here’s what you should do about it.
Today is Leap Day – a bonus day that comes only once every four years. As an integrated marketing agency, we’ve decided to take this day to celebrate all of the ways the advertising industry has been revolutionized in the past 50 years.
The Dallas ADDYs, presented by the American Advertising Federation, are on February 18. Calise Partners’ contest entries have made the final cut, which means we’re still in the running to win more Dallas ADDYs.
Here is a spooky statistic that’ll make your hair stand on end: According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5 – 20%. Yikes!
The 130-year-old Dallas Morning News recently announced a move to hire more digital journalists who are skilled at social marketing. One of the new hires’ primary tasks isn’t just getting the juicy scoop. It will be to build their online following, bringing new “readers” to the paper. The editor’s quote: “We’re all salespeople now.”
No matter how large or small a role public relations plays in marketing your business, there are five things that almost any CMO can do to get better public relations results from your public relations program.
“We think this campaign will be great.” You’ve heard it before. Promises based on gut feelings. Instincts. Years of experience. And when the campaign fails? “Not sure.” “A lot of factors involved.” “No explanation.” “It worked before.” Comical.