In conjunction with our integrated spring campaign, we consulted with some industry experts who gave us some hard hitting facts about our air. Watch them drop some knowledge in this viral video.
Along with this video, we created Print, Direct Mail, Radio and a Downloadable Infographic focused around saving the air. All of this content pointed to the website, SaveYourAir.com. As you know, original content is a very important part of any successful integrated campaign. And with a topic that is important yet often overlooked and taken for granted, we asked some of America’s next generation to help us make a video that’s both captivating and insightful. They more than delivered, and safe to say, it took our client’s breath away.
You may also be interested in the article, The Best Practices of Social Marketing.
And you might also be interested in The Physics of Integrated Advertising.