INTEGRATED CAMPAIGN CASE STUDY:

The Green Party: Two tons of guacamole

CS_thumbnail_tacobueno9

 

 

 

Purpose:

For quick serve Mexican food restaurants, increased transactions are always the ultimate goal. We set out to create a campaign that would put a spin on Election Day in a way that would break through the clutter, raise eyebrows and increase sales.

Research:

We found that the positioning we strategically developed for the brand, one that is quirky, fun and unexpected, would be the right avenue for the creative, especially during a very crowded marketing period.

Hypothesis:

If we were to leverage Election Day in a campaign, and give customers an incentive to visit the restaurant, then we would increase both sales and transactions.

Experiment:

We created a fully integrated “Guac the Vote” campaign which encouraged
customers to come in and get a free serving of guacamole and chips on Election Day. We created awareness through Outdoor, Online, Social, Public Relations and In-Store POP.

Results:

The real winner was our client, reporting a 9.5% lift in sales as well as an 18% increase in transactions— the largest number transactions in a single day. Consider the vote “guaced”.

extragraphic_TB_casestudy2

Connect with us