The customer is fluid as they journey to and from traditional and online media. Your agency should be too. Our performance driven creative campaigns are designed to convert prospects into customers across traditional channels such as direct mail, out of home and broadcast through the journey online, in paid and organic search, programmatic and social media.
AdScience® brings advertising performance into clear view. No more guessing about how a campaign or medium is performing. Easy to access visualizations of first and third party data allow us to deliver unparalleled optimization of the cross channel marketing campaigns that are most effective at converting new customers.
Charlie is a career agency account guy. Having worked on some of America’s biggest brands, he founded the agency on David Ogilvy’s premise that the function of advertising is to sell. As the AdScience® Customer Data Platform made data more accessible, he quickly learned that the Agency could glean valuable insights into consumer behavior to make our advertising measurably better. Always fascinated by the findings of a new data report, when away from work you can find him somewhere under the sun asking “I wonder if they could run this report for me.”
A native digital entrepreneur, Taylor oversees the agency’s technology assets. He has a unique ability to understand a business opportunity and develop a technology solution to monetize it. He is the architect of the AdScience® Customer Data Platform and is responsible for the (cross channel) technology stack needed to keep the agency on the leading edge of innovation. When Taylor is not working to crack the code on a new predictive model, you will find him in the Bahamas trying to predict if the fish will bite.
Kristin is unique in that her experience provides her a 360 degree perspective on the interrelationships between traditional and online media. Prior to Calise Partners, she was with iProspect and later with Ansira where she was responsible for driving new customer acquisition for clients such as Rent-A-Center, Jiffy Lube, and Shell. Since joining the agency, she has built a next generation media operation where traditional and online planning and buying work in harmony to convert prospects into customers as they journey from one medium to another. When she is not busy cultivating a new media approach, she’ll be at her family farm in east Texas spending time with her nieces and nephew.
Susan is a big brand, big agency heavy hitter. With decades of experience at Omnicom and IPG agencies, she has worked in a wide range of industries and brands, including JCPenney, Enterprise Rent-A-Car, Best Buy, Bank of America, Frito-Lay, Domino’s Pizza, Direct Energy and Dean Foods. Susan masterfully balances the yin and yang of art and science to bring our clients cross platform marketing campaigns that sell hard. When she is not gathering the troops for the next big initiative, she’s gathered with family or friends laughing out loud about something funny.
Jeremy is a natural problem solver. He excels at translating complex data sets into actionable insights to drive our clients’ businesses forward. With a rich background across all digital media channels, Jeremy ensures that we are reaching the right person at the right time with the right message as efficiently as possible. Responsible for bringing programmatic media buying in-house and developing proprietary tools for paid search, Jeremy has spent his time at Calise Partners building out our custom adtech stack. As a former competitive powerlifter, Jeremy is no stranger to carrying a team over the finish line.
Kristen is skilled in weaving insights from multiple media channels to make the most effective recommendations for our clients. She leads all traditional media buying departments (direct mail, out of home, and broadcast). Her success with clients such as McDonalds, JC Penny, Nissan, Audi, Safeway, and Volkswagen gives her a robust knowledge of media and the ever-evolving customer journey. Kristen has introduced a unique approach to broadcast buying that leverages data to precisely target high converting prospects. When Kristen is not coaching a new hire to be a bulldog negotiator, she is coaxing her two daughters to eat their veggies.
Philip has a true devotion to every client and a keen ability to anticipate the needs of others before they recognize they need help. Philip has traveled the country hosting sales and training seminars from sales staff to executives, written a book that’s sold internationally, and revolutionized the way clients acquire their marketing collateral. PrintAbilities – a network of printers, vendors, and suppliers in a system that seamlessly integrates the customized client portal with production and delivery of marketing assets – is Philip’s brainchild and he leads the entire PrintAbilities staff within Calise Partners. When Philip isn’t pushing the limits with his latest client portal customization, he’s testing the utmost boundaries of a pressure cooker’s capability in the kitchen.