— Don’t sell your product. Solve their problems.

— The best way to predict the future is to invent it.

— Sometimes the smartest thing we can say is, “I don’t know”… especially if, in saying it, we set off in search of an answer.

— If your advertising goes unnoticed, everything else is academic.

— The most powerful element in advertising is the truth.

— Advertising works most effectively when it’s in line with what people are already trying to do.

— Success is going from failure to failure
mautic is open source marketing automation