Archive for the ‘ Integrated Marketing ’ Category

A quantum leap forward in integrated marketing

Calise Partners has taken a quantum leap forward in integrated marketing by changing the focus from service offerings to data utilization.
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What is integrated marketing?

Integrated marketing, in its purest form, is the coupling of various marketing channels together, leveraging the individual benefits of each one. And when combined together, those channels deliver a
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The Backwards Brain of Integrated Marketing

In this YouTube video The Backwards Bike, they refer to the old saying “It’s as simple as riding a bike”. In the video, they made one slight modification to the mechanics of the bicycle and it
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The Physics of Integrated Advertising

A recent Avidan Strategies survey presented by the Association of National Advertisers indicated that 74% of clients ranked Integrated Advertising Communications as the most important thing that
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