Integrated marketing, in its purest form, is the coupling of various marketing channels together, leveraging the individual benefits of each one. And when combined together, those channels deliver a more profound impact than if used individually.
In this YouTube video The Backwards Bike, they refer to the old saying “It’s as simple as riding a bike”. In the video, they made one slight modification to the mechanics of the bicycle and it took months of training for the brain to map over the way that we leaned how to ride a bike as a kid.
A recent Avidan Strategies survey presented by the Association of National Advertisers indicated that 74% of clients ranked Integrated Advertising Communications as the most important thing that agencies offer. Sixty-one percent of clients said the failure to integrate a holistic approach was their main reason for frustration.