Archive for the ‘ Advertising ’ Category

Hard business lessons that lead to a powerful…

In a recent interview with Crain’s Dallas, Charlie Calise reveals the hard business lessons that led to the development of Calise Partners’ powerful AdScience® data management platform.
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For CMOs, there’s bad news, good news and…

Understanding the impact of their marketing spending is vital to the career health of almost every CMO.
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SXSW and the World’s Most Valuable Instagram

In the very near future, consumers can get rich off of Instagram helping brands get even richer.
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Employee Appreciation Day and Making Hard Work Seem…

Today is Employee Appreciation Day – a special day to celebrate all of the hard working individuals in your office.
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Calise Partners’ AdScience® Integrated Marketing Campaign Wins at…

Calise Partners won in the Cross Platform Advertising Industry Self-Promotion Integration Campaign (a mouthful, but bear with us) category last night at the 2016 Addy Awards. 
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The 5 Best Super Bowl Commercials

The commercials in the Super Bowl 50 were definitely diverse and overall light in tone this year.
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Back to the Future: Work Like It’s 1985…

Remember what it was like working in advertising 30 years ago? We do. Stats. Typesetting. Contact sheets. Polaroids. Rubylith. Actual cutting and pasting. Fed Ex every night.
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The Science Behind Creative Advertising

Creative advertising and science? Some believe these make for strange bedfellows. Wrong. 
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Data is the new Don Draper

Boy, that Don Draper is sexy. He is the face of what was a very sexy business right through the ‘70’s. The business was sexy because agencies were a breeding ground for big ideas that made a
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