Archive for the ‘ Advertising Science ’ Category

Taking PPC Ad Performance from Good to Stellar

We’ve heard clients say of their Pay-Per-Click (PPC) agencies, “PPC is like a vending machine with blacked out glass. You put money in the top and hope that a qualified lead will come out.” But
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The Customer Journey & Why People Look For…

Understanding the behavior and motivation of your current customers can help you more profitably mine for new customers. The more you know about their customer journey, the more new customers
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5 Ways to Protect Your Data from the…

If you work with a marketing consultant or media agency, it’s very possible that you may not own the raw customer data produced by their efforts. And that could be a real big data problem. Here’s
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SXSW, AdScience®, The Washington Post and Innovation Driven…

Innovation is the key to building a better tomorrow. We went to SXSW and discovered companies like Calise Partners that just won’t wait for tomorrow.
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SXSW and Great Tips for Boosting Innovation

Innovation is at the heart of everything we do at Calise Partners. Naturally we were drawn to SXSW sessions that focused on increasing innovative output.
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SXSW and The Science of Emotionally Charged Advertising

In the AMC Series Madmen, Don Draper is pitching the new business client from Kodak, talking to them about their new slide projector.
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Top 5 AdScience® Centric SXSW Sessions

Calise Partners selects the top SXSW interactive sessions they’re most excited about.
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6 Leaps in Innovation that Led to the…

Today is Leap Day – a bonus day that comes only once every four years. As an integrated marketing agency, we’ve decided to take this day to celebrate all of the ways the advertising industry has
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Advertising and the Science of Chili Tasting

Janimation, an industry leading animation studio and production company, is the host of Dallas’ annual chili cook off and fundraising event known as Chilanthropy.
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AdScience® Or “Mad” Science?

Here is a spooky statistic that’ll make your hair stand on end: According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new
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