Advertising Science™

We’ve heard clients say of their Pay-Per-Click (PPC) agencies, “PPC is like a vending machine with blacked out glass. You put money in the top and hope that a qualified lead will come out.” But the truth is, PPC advertising produces a lot of data. For a deeper understanding of PPC ad performance, you have to consider other factors such as the impact other media have on search behavior. Or the time of day or days of the week when PPC ad performance peaks and subsides.
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