Our client, the nation’s largest home buyer, had plans to expand its franchise operations. They tasked us with increasing the amount of leads received across many DMAs throughout the country.
In most markets, the brand relied heavily on direct marketing and out of home advertising to generate leads. We needed to take the brand’s image to a new level with a different channel of mass media.
In exploring options to increase brand awareness nationwide, television became the clear answer. Our media team began a national television campaign in addition to the direct marketing and out of home campaigns already in place.
Through consumer demographic information in AdScience®, we can target a very specific subset of consumer and direct our efforts toward our target consumer.
We leveraged TV as well as Outdoor and Direct mail in many markets to reach
customers from all angles and tell a more complete story.
Six months after television introduction, leads rose by 32% compared to the previous six-month period. Raise the roof. *Results vary by market. Los Angeles results featured. Each franchise office is independently owned and operated.