Case Study

A Picture is Worth… Thousands of New Leads

+ 500k

Prospective sellers reached

Challenge

Our client, the nation’s largest home buyer, looks to us to create and manage millions of direct mail pieces, with highly targeted criteria. Real Estate investors supplement these mailings with an important process called Dig Leading — finding target neighborhoods and mailing to houses in visual disrepair. We set out to find an easy way to consistently capture, quantify and mail to these houses.

" What makes Calise Partners stand out is their understanding of how to use advertising to truly generate leads and measurable results. "
David Hicks - Co-President

Solution

We created Lead Dog® – a smartphone app that allows real estate investors to pinpoint a house they would like to target with advertising. The investor simply takes a picture of the outside of the house. The app then collects and records geographic location, property owner name and mortgage amount. The information is sent back to our system and we generate a personalized letter from the investor to the homeowner offering to buy their property.

A Picture is Worth… Thousands of New Leads

Results

Today the app continually manages a mailing schedule for over 125,000 properties and has reached over 500,000 prospects. It generates hundreds of additional buys each annually. Right on target.

+ 500k Prospective sellers reached