Television Advertising Case Study

Television Advertising Case Study

32% Boost in 6 Months – Just Add TV

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Purpose:

Our client, the nation’s largest house buying organization, was expanding its franchise operations. We set out to increase the amount of leads across many DMA’s throughout the country.

 

Research:

In most markets, the brand relied heavily on Direct Marketing and Outdoor to
generate leads. The brand’s mission is to help people out of difficult situations by selling their house. It became clear to explore channels that would help to fully illustrate that story.

 

Hypothesis:

If we were to utilize TV in certain markets, then the brand message would resonate with more people, resulting in an increase in lead flow.

 

Experiment:

We leveraged TV as well as Outdoor and Direct mail in many markets to reach
customers from all angles, and tell a more complete story.

 

Results:

Six months after television introduction, leads rose by 32% compared to the
previous six-month period. Raise the roof.

 

*Results vary by market. Los Angeles results featured. Each franchise office is independently owned and operated.

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