Author: Mike Heronime

  We’ve heard clients say of their Pay-Per-Click (PPC) agencies, “PPC is like a vending machine with blacked out glass. You put money in the top and hope that a qualified lead will come out.” But the truth is, PPC advertising produces a lot of data. For a deeper understanding of PPC ad performance, you have to consider other factors such as the impact other media have on search behavior. Or the time of day or days of the week when PPC ad performance peaks and subsides.

— Don’t sell your product. Solve their problems.

— The best way to predict the future is to invent it.

The 130-year-old Dallas Morning News recently announced a move to hire more digital journalists who are skilled at social marketing. One of the new hires’ primary tasks isn’t just getting the juicy scoop. It will be to build their online following, bringing new “readers” to the paper. The editor’s quote: “We’re all salespeople now.”

— Sometimes the smartest thing we can say is, “I don’t know”… especially if, in saying it, we set off in search of an answer.

— If your advertising goes unnoticed, everything else is academic.

— The most powerful element in advertising is the truth.

— Advertising works most effectively when it’s in line with what people are already trying to do.
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