AdScience® Or “Mad” Science?
Here is a spooky statistic that’ll make your hair stand on end: According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5 – 20%. Yikes!
How will you grow your business if your customer base stays stagnant? Meanwhile, you’re throwing nets out blindly without being able to capture your most profitable customer base simply because you can’t find them. Without AdScience®, it’s an act of futility. That’s madness!
Our AdScience platform takes the mystery out of advertising by profiling current customer data to more profitably mine new customers for our clients. When it’s applied to demographic, brand affinity and customer intent data, it produces valuable insights into a client’s customer database. It naturally makes it more efficient and effective at identifying new customers. It’s not hocus-pocus. AdScience delivers solid, objective data that you can believe in.
So when it comes to measuring valuable information that your business counts on, don’t mess around with voodoo and “Mad” Science. Ask us how AdScience can make a serious difference in your business.
You might also be interested in this article on AdScience, “Data May Be Giving Marketers More Problems Than Solutions”.
Download our AdScience whitepaper here.
About the AdScience™ Platform:
The AdScience Platform collects and aggregates structured data and unstructured data for the most complete, robust customer profile. When overlaying this with demographic, brand affinity and customer intent data, it garners valuable insights into a client’s customer database, ultimately making it more efficient and effective at identifying new customers.
The Platform also has the capability to measure each individual marketing campaign or media channel and determine its exact impact in generating a customer lead.
“With AdScience, clients can see the performance of their marketing dollars in real time and adjust for even greater efficiencies,” said Calise. “Enabling a client to see the results of every dollar spent by campaign is a powerful ROI tool.”
Calise Partners is focused on driving new customer growth for midsize and Fortune 1000 companies. The United States Patent and Trademark Office has approved the registration of the marks AD SCIENCE® and ADVERTISING SCIENCE™ for Calise Partners, giving Calise exclusive ownership of the marks and the exclusive right to use the marks throughout the United States.
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ABOUT CALISE PARTNERS:
Calise Partners is the Integrated Marketing Agency that has Advertising Down to a Science™. Our powerful AdScience™ Data Management Platform takes the mystery out of advertising by profiling current customer data to more profitably mine new customers for our clients. Headquartered in Dallas, with offices in Denver, Calise Partners provides integrated marketing, creative, advertising, paid and social media, public relations and database marketing services.