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AdScience®

Single Source of Truth

ULTIMATE CUSTOMER PROFILING

Through the AdScience® platform, Calise Partners collects and aggregates both structured and unstructured customer data into accessible customer profiles. It then uses demographic, brand affinity and customer intent data to garner new insights into the CMO’s customer base. In essence, we provide the ultimate customer profile to serve as each client’s Single Source of Truth.

Taking these robust data-driven profiles, CMO’s can connect the dots to target new prospects that mirror these high-profile customers. Out of the gate, our clients can dramatically improve engagement and loyalty, significantly increasing revenue over time.

AdScience® by Calise

The platform that makes every dollar work hard for our clients

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ULTIMATE ROI ON EVERY CAMPAIGN

We measure the interrelationships of each media channel (traditional, digital and earned), and its overall impact on the cost per lead and conversion to a customer.

By aggregating all marketing and media spend information into our AdScience platform, our integrated team enables clients to visualize the results of every dollar spent for every campaign.

Case Studies

See How AdScience® connects the dots for our clients

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Stellar optimization

Saves $125K

for Client Reallocation

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An unexpected, yet

Awesome Combo

Direct Mail & Pay-per-click

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In our SEM world,

Conversions

Trump Clicks

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