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Data Management Platform

Not magic. It’s science. Advertising Science™.

Proof that their advertising works has been the bane of their existence. We’re talking about CMOs, marketing directors, advertising managers — someone probably a lot like you. At the turn of the last century, John Wannamaker famously stated that, “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” And despite a century of enormous increases in the amount of data produced through advertising, marketers continue to struggle with this.

With AdScience®, we’ve taken the mystery out of advertising.sidebar

Advertising Science is the “intellectual and technological activity that organizes knowledge in the form of testable explanations and predictions about the efficacy of advertising.”

AdScience is Advertising Science in action. The AdScience platform is the powerful data management system that profiles current customer data to more profitably mine new customers for our clients.

Creating the ultimate customer profile.

Through the AdScience platform, CMOs have access to the ultimate customer profile. The AdScience platform collects and aggregates both structured and unstructured customer data into accessible customer profiles. It then uses demographic, brand affinity, and customer intent data to garner new insights into the CMO’s customer base.

With AdScience, CMOs dramatically improve customer engagement and loyalty, increasing revenue over time. And with this robust profile of high-value customers, new prospects are targeted that look just like the high-value customers, delivering the most cost-effective new customer possible.

Business intelligence and campaign tracking.

We measure the interrelationships of each media channel (both online and offline) and its overall impact on the cost per lead and conversion to a customer.

By aggregating all spend information into our AdScience platform, we enable clients to visualize the results of every dollar spent for every campaign.

ADSCIENCE FEATURES

  • Powerful, Comprehensive Data Management Platform
  • Leading-Edge Technology
  • Flexible, Scalable Architecture
  • Detailed, Data Visualization
  • Complete, Robust Customer Profile Generator
  • Structured and Unstructured Data Collector and Aggregator
  • Overlays with Demographic, Brand Affinity and Customer Intent Data
  • Accurate Campaign and Media Channel Evaluator
  • Real-Time Processing and Reporting

ADSCIENCE BENEFITS

Comprehensive information

  • More effective marketing decisions based on complete information
  • More efficient media planning based on comprehensive results tracking
  • Easily access unified customer profiles for real-time decision-making
  • Determine the exact impact in generating a customer lead
  • See detailed results from every campaign
  • Adjust for even greater efficiencies

Increased profitability

  • More profitable customer acquisition through optimized campaigns
  • Visualize the results of every dollar spent for every campaign
  • Aggregate all spend data and maximize your budgets
  • Increase revenue over time
  • Deliver the highest lifetime customer revenue possible
  • See the performance of your marketing dollars in real time
  • Measure the interrelationships between media

Reliable customer insights

  • Create a robust profile of high-value customers
  • Gain valuable, actionable insights into your customer database
  • Reach customers according to their unique wants and needs
  • Improve customer engagement and loyalty
  • Target new prospects that look just like your best customers

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