What we do

The AdScience® Customer Data Platform brings advertising performance into clear view.

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Data collection

Collect and store data from every customer touchpoint and unify your customer profiles from multiple data sources. AdScience® makes it easy to measure what’s important to converting more customers.

Data visualization

AdScience® enables our in-house data team to create complex data visualizations that extract the most value out of your managed media campaigns and customer databases.

Data activation

AdScience® connects marketing data with customer data to effectively activate custom audiences across multiple media channels. This approach allows us to optimize marketing campaigns toward audiences that are most likely to drive revenue.

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Transparency

AdScience® allows clients to extract the highest value out of every advertising dollar spent. This proprietary customer data platform was developed with one goal in mind: to measurably improve customer growth, providing you with the highest level of transparency into all of your traditional and digital media spending.

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Conversion optimization

Navigating the definition of a “conversion” can be a daunting task, with the likes of Facebook, Google Ads, Bing, and others all trying to take credit for the same conversion, you could have an incomplete view of the cost to acquire a customer. AdScience® visualizes multi-touch conversions to provide a comprehensive view of your acquisition costs.

What Our Customers Say

The Calise team immersed itself in our business…they were able to make smart, strategic recommendations that drove results because they knew the business so well. They are true partners.

Kim Hennig
FMR Chief Marketing Officer

Calise Partners has been an integral partner to Service Experts Heating & Air Conditioning since 2004. During that time, they have consistently demonstrated excellent creative talent and digital expertise, all backed by insightful consumer analytics.

Dave Moody
Director of Marketing

There are a lot of companies that understand brand development. What makes Calise Partners stand out is their understanding of how to use advertising to truly generate leads and measurable results. They are continually innovating ways to improve results and solve issues.

David Hicks
Co-President

Our technology partners

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